唐诗宋词是我国民族文化的瑰宝,悠扬的旋律和精准的遣词对句使其无愧于“国粹”的称号。在当代,我们理应将其加以继承和传播,并尽力使之发扬光大。而商业无非是使诗词得以迅速传播的一块重要阵地。但在如今街边的门牌用语中,对诗词的理解浮于字面、断章取义、名不副实的情况比比皆是,当然,最终也没有达到预期的效果。诗词在商业中应用的现状和如何让诗词为现代商业创造价值也是本文将着重讨论的两大问题。 Tang poetry and Song Ci is a treasure of our national culture, melodious melody and precise words to make it worthy of “national essence ” title. In the contemporary era, we should have inherited and disseminated it and tried our best to make it flourish. Business is nothing more than an important position for the rapid spread of poetry. However, in today’s street-side house language, the understanding of poetry floating in the literal, out of context, unworthy of the name abound, of course, ultimately did not achieve the desired results. The status of how poetry is used in business and how poetry can create value for modern commerce are two major issues that this article will focus on.