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伴随着现代媒体竞争越来越激烈化的发展态势,尤其是中央和省级电视台影响力的扩散,近年来,地方电视台新闻节目的收视率普遍偏低,在竞争中明显处于劣势,发展并不理想。面对此种境况,作为地方电视台核心竞争力的新闻节目,必须进行突破与创新,以保持自身的竞争优势,支撑起地方电视台的生存与发展。大致分析了地方电视台新闻节目当前存在的问题,并就该如何进行突破与创新、提升节目质量提出了几点建议,仅供大家参考。
With the increasingly fierce competition in the modern media, especially the proliferation of the influence of the central and provincial TV stations, the ratings of local television news programs have generally been low in recent years, obviously at a disadvantage in the competition and not in development ideal. Faced with this situation, as a news program of the core competitiveness of local television stations, we must make breakthroughs and innovations in order to maintain our own competitive advantages and support the survival and development of local television stations. The problems existing in the news programs of local television stations are generally analyzed. Suggestions on how to make breakthroughs and innovations and improve the quality of programs are put forward for your reference.