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“干掉”经销商,将经销商利润分散到终端消费者身上,是很多酒企正在努力做的事,但是很显然,这并不是一件很容易的事情。从2012年下半年开始,酒市惨淡,为酒企调整渠道提供了契机。“白酒行业每年以30%~40%的速度扩产,提价速度更高于这个幅度,这是中国特殊环境下产生的奇迹。如果不做调整,市场会很危险。”广东知名网上酒水销售平台一九在线董事长黄文雄认为。
It is a lot of wine companies are trying to do, but it is obviously not a very easy thing to do. From the second half of 2012, the dismal wine market provided an opportunity for wine companies to adjust their channels. “The liquor industry is expanding at an annual rate of 30% to 40% at a rate higher than this, which is a miracle generated in China’s special environment. If the market is not adjusted, the market will be very dangerous.” Huang Wenxiong, chairman of the liquor sales platform online.