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在银行的经营过程中,信贷营销是最重要的工作。只有尽可能的减少信贷营销中可能存在的风险,才能确保信贷营销工作水平不断提高,促进银行的进一步发展。尤其是基层商业银行,必须更加重视信贷营销风险的防范工作,才能在激烈的竞争中占据有利的位置。本文将对基层商业银行信贷营销现状进行分析,探讨信贷营销过程中可能存在的风险并提出防范对策,为基层商业银行的发展提供更加有利的条件。
In the banking business process, credit marketing is the most important job. Only by reducing the risks that may exist in credit marketing as much as possible can we ensure the continuous improvement of the credit marketing work and promote the further development of the bank. In particular, grassroots commercial banks must pay more attention to prevention of credit marketing risks so as to occupy a favorable position in the fierce competition. This article will analyze the status quo of credit marketing of grassroots commercial banks to explore possible risks in the credit marketing process and put forward preventive measures to provide more favorable conditions for the development of grassroots commercial banks.