作为新中国代表性辞书成果的“新华”辞书系列是我国建设辞书强国的重要成果。然而作为辞书领域具有重大社会影响的“新华”品牌虽然已经注册,却缺乏有效的保护,导致冒用、滥用盛行而无法制止。我们应该充分认识到“新华”辞书品牌的重要性,同时通过新媒体和各种大型活动的力量来提高“新华”辞书系列的公众认可度和知晓率,通过品牌保护来杜绝滥用、冒用“新华”辞书品牌。 The series of “Xinhua ” dictionaries, which is the result of representative dictionaries in new China, is an important achievement of our country in building dictionaries. However, the “Xinhua” brand, which has a significant social impact in the field of dictionaries, has been registered but lacks effective protection, leading to fraudulent use and abuse of abuses. We should fully recognize the importance of the “Xinhua” dictionaries brand and at the same time improve the public recognition and awareness of the “Xinhua” dictionaries series through the power of new media and various large-scale activities and put an end to abuse through brand protection , Fraudulent use of “Xinhua ” dictionaries brand.