近日,北京奔驰-戴姆勒·克莱斯勒汽车有限公司为了庆祝“关爱随行”的“百日”生辰,从1月20日到2月20日,推出“‘洗’迎新春”、“套餐优惠”和“好礼相酬”等三项新春回报项目,在隆冬季节为300C车主带来一份新春暖意。虽然这三项措施看似简单,却从深层次中反映出了服务品牌建设的三大关键——响应需求、多重选择、关爱客户,正是这三层次的措施,体现出北京奔驰-戴克对服务品牌建设的独特理解。 Recently, Beijing Benz - DaimlerChrysler Automotive Co., Ltd. in order to celebrate “Love the accompanying ” “100th ” birthday, from January 20 to February 20, launched “,” Package discount “and” gift of gifts "and other three items of the Spring Festival return, in the winter season for the 300C owners to bring a warm spring. Although these three measures seem simple, they reflect the three key aspects of service brand building from a deep level - responding to demand, multiple choices and caring for customers. It is precisely these three levels of measures that reflect Beijing Benz-Deck A Unique Understanding of Service Brand Building.