打开电视、翻开报纸,有时真有点疑惑:媒体的存在,到底是为了丰富老百姓的娱乐生活,还是仅仅是为了给企业提供一个广告舞台。今天,很难想象失去了媒体这个“喉舌”,一个产品乃至一个企业将会怎样。于是,很多决策层面的思考其实在不自觉中被“扭曲”了,很大程度上,关于什么样的投入方式、资源分配最适合企业的思考,让位于什么样的媒体策略更适合企业 Open the television, open the newspaper, sometimes a bit puzzled: the media’s existence, in the end is to enrich people’s entertainment life, or just to provide enterprises with an advertising arena. Today, it is hard to imagine what would happen if the media, the “mouthpiece”, a product or even a business were lost. As a result, many thinking at the decision-making level is unconsciously “distorted”. To a large extent, what kind of media investment is most suitable for the enterprise to think about what kind of input method and resource allocation is most suitable for the enterprise