东非国家肯尼亚基本奉行的是西方社会价值体系。政府一般是通过“沉默”或“表态”的方式间接对舆论构成影响。在西方体制下,影响舆论是政府必修的一门功课,因为这涉及到其执政基础是否稳固的问题。大多数情况下,肯尼亚政府对舆论的影响是通过“说”的方式来实现,包括政府发言人定期举行新闻发布会、遇到重大事件时各部门负责人出面表态等。这种影响舆论的方式迎合了媒体对新闻事件报道的需求,也有利于维护政府自身形象。以不久前发生的一起突发事件为例,今年5月5日凌晨,肯尼亚航空公司一架客机在喀麦隆西部城市杜阿拉起飞后不久失踪。肯航是肯尼亚政府控股的国家航空公司,近年来经营业绩颇佳,被评选为东非最受尊敬公司。其安全纪录不仅影响到肯航自身形 The basic social value system of Western countries is basically pursued by East African countries in Kenya. The government generally influences public opinion indirectly through “silence” or “attitude”. Under the Western system, influencing public opinion is a compulsory course for the government because it involves the issue of whether its ruling foundation is solid. In most cases, the influence of the Kenyan government on public opinion has been achieved through the way of “saying”, including the regular press conference held by the government spokesman and the statements made by the heads of various departments in case of major incidents. This way of influencing public opinion caters to the needs of media coverage of news events and helps maintain the government’s own image. Taking the recent unexpected incident as an example, on the early morning of May 5 this year, a Kenyan airliner disappeared shortly after taking off from Douala, the western city of Cameroon. Ken Airways, a government-controlled national airline owned by the Kenyan government, has performed well in recent years and was voted the most respected company in East Africa. Its safety record not only affects Kennedy’s own shape