九十年代的市场竞争是品牌的竞争,谁拥有叫得响的名牌,谁就拥有市场竞争的主动权,谁就会赢得发展和提高的空间。为了在激烈竞争的市场中尽快占有“一席之地”,国内企业争做“名牌”文章,纷纷采取“名牌延伸”策略。 名牌延伸,诱惑多多 “名牌延伸”已成为当今企业走名牌之路的一条捷径,它以其特有的魅力,吸引着国内众多厂家。 “娃哈哈”已从营养品延伸至一般饮品,从儿童食品延伸至成人食品,大有覆盖饮品市场之势。“亚都”也不再为加湿器所独有,矿泉壶、空调乃至营养保健品都有“亚都”的一 In the 1990s, the market competition was the competition of the brand. Whoever had the famous brand name would have the initiative in market competition, and whoever would win the space for development and improvement. In order to occupy “a place” as quickly as possible in a fiercely competitive market, domestic companies are striving to be “brand-name” articles and have adopted “brand-extension” strategies. Brand extension, temptation “brand extension” has become a shortcut for today’s companies to take the road of brand name, it attracts many domestic manufacturers with its unique charm. “Wahaha” has extended from nutritional products to general beverages, extending from children’s foods to adult foods, which greatly covers the beverage market. “Asian Capital” is no longer unique to humidifiers. Spas, air conditioners and even nutraceuticals are all “Asian Capitals”.