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随着互联网的飞速发展,智能手机、平板计算机等移动终端的普及,为大学生学习交流、获取信息、上网娱乐提供了广阔平台,其及时快捷的通讯方式、丰富海量的内容、共享互动带来的喜悦、碎片化的娱乐功能使得智能手机成为了继互联网之后最受大学生欢迎的一种新兴媒体,并在一定程度取代了计算机上网的习惯。如何利用互联网新媒体平台,加强和创新基层党工作,为新时期高校党建工作提供途径和平台,这是学生党建工作面临的新任务和新要求。新媒体中的APP应用及微信公众号以其互动友好、“吸粉”潜质高、功能强大成为促进学生党建宣传工作的重要引擎。
With the rapid development of the Internet, the popularization of mobile terminals such as smart phones and tablet computers has provided a broad platform for college students to learn and exchange, access information and enjoy online entertainment. The timely and efficient communication means enrich the vast content and bring about the interaction Joy, fragmented entertainment features make smart phones become the most popular college students following the Internet after a new media, and to a certain extent, replaced the habit of computer Internet access. How to make use of the new media platform on the Internet, strengthen and innovate grass-roots party work, and provide avenues and platforms for the party building in colleges and universities in the new era are the new tasks and new requirements confronting the party building. App media in the new media and WeChat public account for its interactive and friendly, “pink ” high potential and powerful as a promotion of party building an important engine of publicity.