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近年,有关新闻出版企业上市行为及企业竞争力研究已成为行业研究焦点。本文采用层次分析的方法,以上市出版发行公司2012年的财务数据为基础,综合比较各公司的经济竞争力,并得出相应的结论。
In recent years, research on the listing behavior of news and publishing enterprises and the competitiveness of enterprises has become the focus of the industry research. Based on the financial data of the listed publishing companies in 2012, this article uses the method of AHP to synthetically compare the economic competitiveness of each company and draw the corresponding conclusions.