公共关系是一种树立组织信誉、塑造组织形象的艺术。它起源于美国,随着商品经济和传播技术的发展而广泛兴起,已成为现代工商企业和其他组织经营管理手段。我国的公共关系是在实行对外开放政策之后产生的,首先出现于经济特区、 Public relations is an art that establishes the reputation of the organization and shapes the image of the organization. It originated in the United States. With the development of commodity economy and communication technology, it has emerged extensively. It has become a management and management tool for modern industrial and commercial enterprises and other organizations. The public relations in our country were created after the implementation of the policy of opening up to the outside world. They first appeared in special economic zones,