从1998年第一部中国手机现世,饱受冷遇;到如今国产手机叱咤中国市场,和“洋品牌”分庭抗礼。中国手机飞跃般的发展历程,早已成为众人瞩目的议题。市场发展到现在,我们不禁要问,成功完成飞跃的原因究竟在哪里?仔细品味国产手机飞跃的全过程,不难体会,“渠道创新”居功榜首。 Since 1998, the first mobile phone in China has suffered from cold reception. Nowadays, China-made mobile phones are being sold to the Chinese market, and the “foreign brand” is resisted. China’s mobile phone leapfrog development process, has long been the subject of public attention. Market development up to now, we can not help but ask, what is the reason for the successful completion of the leap? Carefully taste the whole process of domestic mobile phone leap, it is not difficult to understand, “channel innovation ” ranking first place.