从一定意义上来说,因为社会化网络,消费者在重新创造自我,形成了消费者在网络上真实的身份、互动和关系。消费者正在成为社会化的消费者,这个根本的变化正在推动营销从理念到执行上进行重塑和再造。在过去的半个多世纪,电视一直占据大众媒体的主要角色,也是消费者花费时间最多的媒体。互联网的出现逐渐把消费者的时间和注意力从电视屏 In a sense, because of the social network, consumers recreate themselves and form the true identities, interactions and relationships of consumers on the web. Consumers are becoming social consumers, a fundamental change that is pushing marketing to reshape and rework ideas and execution. For more than half a century, television has dominated the mass media and is the media that consumers spend most of their time. The advent of the Internet gradually takes consumers’ time and attention from the television screen