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蜀绣是成都市四个首批国家级非物质遗产名,也是独具特色的旅游商品。从旅游者的视角,选择“蜀锦工厂”作为调研地,考察蜀绣旅游商品的发展历程、制作工艺、主要类型、商品销售等基本情况。蜀绣旅游商品类型多样,技艺以针法见长,有蜀江锦院、锦绣工厂等生产销售机构,展示方式各具特色。在此基础上,提出应将陈列与销售方式等建议。研究结论对于促进蜀绣旅游商品的销售开发以及同类手工技艺非物质文化遗产传承具有一定的参考价值。
Shu embroidery is the first batch of four state-level intangible heritage names in Chengdu, and is also a unique tourist product. From the tourist’s point of view, select “Shu Brocade factory” as a research site to investigate the development process of Shu embroidery travel goods, production process, the main types, the basic situation of commodity sales. Shu embroidery travel goods of various types, skills known acupuncture, Shu Jin Kam Court, Fairview Fair and other production and marketing agencies, showcase their own characteristics. On this basis, it is suggested that the display and sales methods should be proposed. The conclusion of the study is of certain reference value for promoting the sales and development of Shu embroidery tourism products and the inheritance of the intangible cultural heritage of the same type of handicrafts.