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已过不惑之年的英特尔正在悄然发生改变。进入中国整整25年后,面对中国广阔而复杂的市场环境,它也逐渐摸索出了一套适合本土环境的渠道管理机制。提到英特尔,营销人最先想到的多是它享有盛名的Intel Inside计划。上世纪90年代初,PC产业由IBM与微软主宰,英特尔为摆脱在产业链上受制于人的地位,以电脑部件产品厂商的身份直接针对大众进行广告宣传,Intel Inside的标志就代表了品牌的品质、可靠和技术领先,其作为主导产
Intel has been quietly changed over the years. After entering China for 25 years, facing the vast and complicated market environment in China, it gradually developed a set of channel management mechanism suitable for the local environment. When it comes to Intel, the first thing marketing people think of is its prestigious Intel Inside program. The early 90s of last century, the PC industry dominated by IBM and Microsoft, Intel to get rid of the status of the industry chain controlled by the identity of computer component manufacturers directly to the public for advertising, Intel Inside logo represents the brand’s quality, Reliable and technology-leading, its leading production