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当年,索尼在推出全球首款Walkman随身听时,带来了随身音乐播放和欣赏的革命,该产品迅速风靡全球,创造了一个电子消费产品的神话,并且影响了一代人的生活。但是随着电脑的普及,基于电脑平台的随身音乐播放器层出不穷, 苹果的iPod,三星的MP3都是后来者。今天,全球苹果的iPod 的影响力显然要超过它的前辈Walkman随身听,但是,Walk— man开创性地改变了我们的生活,和索尼基于Walkman所创造的完美音乐品质所累计的品牌优势并没有消失。
That year, Sony introduced the world’s first Walkman walkman, brought portable music playback and appreciation of the revolution, the product quickly swept the world, creating a myth of consumer electronic products, and affect the lives of a generation. However, with the popularity of computers, portable music players based on computer platforms are emerging, and Apple’s iPods and Samsung’s MP3s are all latecomers. Today’s global Apple iPod apparently outperforms its predecessor Walkman Walkman, but Walkman’s groundbreaking change in our lives and the brand benefits that Sony built on the perfect musical qualities Walkman has created have not been disappear.