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我国广告产业准入制度的演进轨迹蒙昧阶段(1979～1982年)萌芽阶段(1982～1987年)探索阶段(1987～1994年)发展阶段(1995～现在) 我国广告产业准入制度对广告产业发展的促进作用蒙昧阶段萌芽阶段探索阶段发展阶段无准入限制,广告产业自由发展设定门槛,初步规范广告市场门槛降低,促进广告市场发育门户开放,壮大本土广告业低准入制度对我国广告产业发展的不利影响在资金方面的准入门槛过低,导致我国本土广告公司高度分散、高度弱小的现状与“三密集”产业不相符合的知识、人才低准入标准,影响广告产业的健康发展低准入制度带来广告市场低层次和低水平竞争,严重阻碍广告产业升级完善我国广告产业准入制度是促进广告产业健康发展的保证必须建立健全我国广告产业准入制度提高准入门槛,有助于我国广告产业升级提高准入门槛,有助于促进我国广告产业民族品牌的形成,维护我国经济发展,确保我国媒介安全
China’s advertising industry admittance system’s evolutionary trajectory ignorance stage (1979-1982) embryonic stage (1982-1987) exploration stage (1987-1994) development stage (1995-now) China’s advertising industry access system to the advertising industry development The promotion function of the budding stage has no access restriction during the development phase of the exploration stage, sets a threshold for the free development of the advertising industry, initially regulates the threshold of the advertising market, promotes the opening of the advertising market, and expands the low admittance system of the local advertising industry to the advertising industry in China. The adverse impact of development on capital entry thresholds has been too low, resulting in a highly dispersed and highly weak local advertising company in China, which is inconsistent with the “three-intensity” industry and low standards of access to knowledge and talent, affecting the advertising industry. The low-level and low-level competition in the ad market for healthy development leads to serious impediments to the upgrading of the advertising industry. The improvement of the advertising industry admittance system in China is a guarantee for the healthy development of the advertising industry. It is necessary to establish and improve the access system of the advertising industry in China to improve the access threshold. Help China’s advertising industry to upgrade and improve access threshold, help promote China’s advertising production Forming a national brand, maintaining China’s economic development, to ensure the safety of media