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电视、互联网注意力全部失落?“现代营销学之父”菲利普·科特勒曾在“2006科特勒-OpenV中国企业见面会”上明确表示,网络和电视都在面临失落的注意力的困惑,网络的广告点击率下降、形式创新穷途末路,而节目竞争激烈、收视份额分化、新媒体的冲击也逐渐使电视丧失了注意力。对此,博士特别指出,网络对电视的投放具有激活作用,电视与网络必须结合才能使两者重返注意力中心。OpenV(www.openv.tv)这样的网站正是电视产品和网络表现完美结合的独特渠道,绝对不能低估它的价值。
TV, Internet all lost? “The father of modern marketing,” Philip Kotler at the “2006 Kotler-OpenV China Business Meetings,” made it clear that the Internet and television are facing the loss of attention distraction , The online advertisement click rate drops, the form innovation is dead end, and the competition of the program is intense, the share of the audience share is divulged, the impact of the new media has gradually made TV lose its attention. In this regard, Dr. especially pointed out that the network has an active role in the delivery of television, television and the network must be combined in order to make both return to the focus of attention. A website like OpenV (www.openv.tv) is a unique channel for the perfect combination of TV products and web performance and must not underestimate its value.