《主编与发行人》2004年6月 小报热 目前,全世界的报业都掀起了一股向版面小、版数多的小报(tabloid)发展的浪潮。 著名的设计师马里奥·加西亚等专家经过分析读者与年轻人的心态与需求后认为,报纸从大开张到小开张的发展已经成为必然的趋势。在欧洲,包括《泰晤士报》在内的各大报纸都已经开始发行小报,并且使其发行量得到提高。现在这场报业改革轮到美国了。长期以来,小报在美国的声誉不高,通常被认为是“垃圾小报”。然而,随着一份瑞士公司出版的适合在地铁上快速浏览的 Editor-in-Chief, June 2004 The Weekly Newsletters At the moment newspapers in the world are setting off a wave of tabloid developments that are small in size and number of pages. Well-known designer Mario Garcia and other experts after analyzing the mentality and needs of readers and young people that the newspaper opened to the small opening of the development has become an inevitable trend. In Europe, major newspapers, including The Times, have begun to release tabloids and have raised their circulation. Now the newspaper reform is in the United States. For a long time, the tabloids in the United States has a low reputation and is often considered a “trash tabloid.” However, with a Swiss company published for a quick tour on the subway