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近年来,直销业以独特的优势和魁力在全球取得了不小的成绩。目前,全世界有125个国家和地区有直销公司在运营,据世界直销协会最近的一份统计表明,1995年全球直销总额达750亿美元,世界范围内有2100万人的从业人员开展直销事业。作为一种无店铺销售方式,直销已经成为西方商业社会中不可缺少的活跃市场、促进流通的因素,一种世界性、跨国性的商业活动。 靠“人”作为流通主渠道 早在1886年,美国雅芳公司就已成立,是世界上最早的直销公司之一。到了二战之后,美国加州健而力公
In recent years, the direct selling industry has made remarkable achievements in the world with its unique advantages and calibre. At present, there are direct marketing companies operating in 125 countries and regions around the world. According to a recent statistics from the World Direct Selling Association, total global direct sales reached 75 billion U.S. dollars in 1995, and 21 million employees worldwide started direct sales. . As a non-store sales approach, direct marketing has become an indispensable and active market in the Western business community, a factor that promotes circulation, and a worldwide and transnational business activity. Relying on “people” as the main channel for circulation As early as 1886, the United States Avon Inc. was established and is one of the earliest direct selling companies in the world. After the Second World War, the United States of California