“青岛啤酒”作为民族工业发展的一面大旗,中国啤酒世界唯一著名品牌,中国驰名商标,它走过了近百年灿烂辉煌的风雨里程。它无愧是一个彪炳千古,饮誉全球,值得中华儿女骄傲的品牌。 青岛啤酒集团从“皇帝的女儿不愁嫁”时期,随改革的大潮,沿着中国经济发展的轨迹,按照市场经济规律进入了以卖方市场向买方市场的转变。同时,青啤人从传统集约化生产向现代科技化发展。 尽管青岛啤酒一直拥有稳定的消费群,但进入90年代中期后,中国啤酒产业发生了质的变化,过去青岛啤酒一统天下的格局被以“燕京”、“珠江”、“生力”、“金威”等以及洋啤(如蓝带、百威、喜 “Tsingtao Beer” as a banner of national industrial development, the only famous brand in China’s beer world, and China’s well-known trademark, it has gone through nearly a hundred years of glorious wind and rain. It is a brand worthy of the glory of the people of China. From the period when the emperor’s daughter did not marry, the Tsingtao Brewery Group followed the trajectory of China’s economic development along the path of reform, and entered the transition from the seller’s market to the buyer’s market according to the rules of market economy. At the same time, the people of Tsingtao Brewery have developed from traditional intensive production to modern science and technology. Although Tsingtao Brewery has always had a stable consumer base, after entering the mid-1990s, the Chinese beer industry has undergone qualitative changes. In the past, the pattern of Tsingtao Brewery dominating the world was “Yanjing,” “Pearl River,” “virtual power,” and " Kingway etc. and foreign beer (such as blue belt, Budweiser, hi