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1、体现经营特色或主管商品属性。望名生义,这种命名方法能直接反映商店的经营特长和经营范围,便于消费者识别光顾.达到招徕生意的目的。如陆文夫的小说《美食家》问世并引起轰动之后,杭州城出现了以“美食家”命名的餐厅。这一店名借用的就十分巧妙,时机也抓得非常好。象“川扬菜馆”一名,反映了经营特长是川扬菜,“舒步鞋店”一名,反映了其主营商品——鞋子,具有穿着舒适,便于行走的优良品质。 2.宣扬服务精神与经商道德。巧妙利用此法,可以反映商家良好的经营作风,使消费者产生信任感。台湾嘉义市一家医院别出心裁地以电话号码“2258595”为
1, reflect the operating characteristics or supervisory product attributes. In the name of life, this naming method can directly reflect the store’s operating characteristics and business scope, so that consumers can easily identify and patronize. To achieve the purpose of attracting business. After Lu Wenfu’s novel “The Gourmet” appeared and caused a sensation, Hangzhou City had a restaurant named after “Foodies”. The name borrowed from this store was very clever and the timing was very good. As one of the “Chuan Yang Restaurant”, it reflected that the specialty of the company was Chuan Yangcai and “Shubu Shoes Store”, which reflected the main quality of its products - shoes, which was comfortable and easy to walk. 2. Promote service and business ethics. Clever use of this method can reflect the good business style of the business, so that consumers have a sense of trust. A hospital in Chiayi City in Taiwan used its phone number “2258595” ingenuity