“卖点”，是新闻出版业近几年出现并逐渐成为一种时髦语言而被流传。讲“卖点”，就是要求记者采写人们喜欢看的新闻，出版人们喜欢读的作品，从而达到好卖的目的。讲“卖点”，对新闻出版事业的发展起了积极的促进作用。然而，从目前报刊选用文稿的情况看，片面追求“卖点” “Selling point” is the story that the press and publication industry emerged in recent years and gradually became a fashionable language. Speaking of “selling point” means asking reporters to write and read news that people like to read and publish works that people like to read, so as to achieve the purpose of selling well. Speaking of “selling point” has played a positive role in promoting the development of press and publication. However, judging from the current selection of newspapers and periodicals, one-sided pursuit of “selling points”