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本文梳理了中国舆论场的形成及发展历史,结合舆论主体与传播介质将其划分为四大舆论场:政府舆论场、主流媒体舆论场、口头舆论场、自媒体舆论场。在此基础上,本文综合应用内容分析、电话调查等研究方法,选取“8·12”天津港特大爆炸事故作为研究案例,从舆论时效性、传播力、倾向性、信源以及回应与反馈机制等角度,探究四大舆论场之间的异同和互动机制,以期探求突发公共事件中的舆论传播规律,为舆论引导工作提供建议。
This article combs the formation and development history of Chinese public opinion field, and divides it into four major public opinion fields: public opinion media field, mainstream media public opinion field, oral public opinion field and media public opinion field by combining the main body and media of public opinion. On this basis, this dissertation selects a series of research methods such as content analysis and telephone survey to select the “Tianjin Big Bang” accident “8 · 12” as a case study. From the perspective of timeliness, communicative power, tendencies, sources and responses Feedback mechanism and other aspects of the four similarities and differences between the media to explore the interaction and interaction mechanisms in order to explore the law of public opinion in public emergencies and provide guidance for the media to provide guidance.