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经济全球化的特征之一是品牌的全球化,全球市场竞争已越来越表现为品牌的竞争。在汽车工业全球化的背景下,我国汽车工业由于缺少自主品牌,将存在着成为国际汽车巨头附庸的危险。全球金融危机的爆发,使我国自主品牌汽车面临更严峻的考验,因此,汽车自主品牌成为发展我国汽车工业的关键所在。本文从自主品牌的概念及重要性出发,分析制约我国汽车自主品牌的几大关键因素,提出我国汽车自主品牌发展的对策和建议。
One of the characteristics of economic globalization is the globalization of the brand, and the competition in the global market has increasingly manifested itself in brand competition. In the context of the globalization of automobile industry, due to the lack of independent brands, China’s auto industry will be in danger of becoming a vassal of the international auto giant. The outbreak of the global financial crisis has made our own-brand vehicles face more severe tests. Therefore, the autonomous brands of automobiles have become the key to the development of China’s automobile industry. Based on the concept and importance of independent brands, this article analyzes several key factors that constrain our own brands and puts forward the countermeasures and suggestions for the development of our own brands.