互联网时代里,企业呈现出了巴特式文本特质,去中心化、开放性、可写性,并映射出了纳尔逊的超文本思路。这种转变基于两点:价值的基础是消费者独特而个性化的体验;没有任何一家企业可以满足某一具体消费者在某一具体时刻的体验。因此,企业一定要具备两种基本能力,与消费者共创价值的能力和全球获取资源而非拥有资源的能力。 In the Internet age, the enterprise showed the characteristics of the barter texts, which were centered, open and writable, and mapped Nelson’s hypertext ideas. The shift is based on two things: The value is based on a unique and personalized experience for the consumer; no single company can meet the experience of a specific consumer at a particular moment. Therefore, companies must have two basic capabilities, the ability to create value with consumers and the ability to access resources globally instead of having resources.