品牌是企业的生命,是消费者对商品的心理认同,也是企业核心竞争力和知识产权的集中表现。而出口名牌则是国际消费者认同的我国出口商品品牌,也是国际市场对我国出口商品的肯定,是我国企业国际形象、核心竞争力和知识产权的集中表现,它体现了我国或我省的经济实力和国际竞争力。2005—2006年,经商务部评定和我 Brand is the life of an enterprise, a consumer’s psychological acceptance of a product, and a concentrated expression of an enterprise’s core competitiveness and intellectual property. The export brand is recognized by the international consumers of our country’s export brand, but also the international market for our exports of goods is our country’s international image, core competitiveness and intellectual property rights of the concentrated expression of our country or our economy Strength and international competitiveness. 2005-2006, the Ministry of Commerce assessment and I