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2012年年初,中共中央办公厅、国务院办公厅印发了《国家“十二五”时期文化改革发展规划纲要》,其中再次强调发展动漫产业。以上重大指导政策反映了我国经济社会发展的必然要求,也必然引发新一轮思想观念的变革和产业的跨越式发展。本文主要从充分挖掘动漫产业的文化消费需求、加快完善动漫产业链条,大力开拓动漫衍生品市场、大力培养高素质应用型动漫人才和加强动漫产业知识产权保护与管理四个方面分析了中国动漫产业在“十二五”期间的可持续发展策略。
At the beginning of 2012, the General Office of the CPC Central Committee and the General Office of the State Council printed the “Outline of the Plan for Cultural Reform and Development during the 12th Five-Year Plan Period of the State”, emphasizing once again the development of the animation industry. The above major guiding policies reflect the inevitable requirements of our country’s economic and social development and inevitably lead to a new round of changes in ideological concepts and the leap-forward development of industries. This article mainly analyzes four aspects such as fully excavating cultural consumption demand of animation industry, speeding up and perfecting animation industry chain, vigorously developing animation derivative market, vigorously cultivating high quality applied animation talents and strengthening intellectual property protection and management of animation industry. In the “Twelve Five ” period of sustainable development strategy.