当前,为了强力吸引和争夺消费者,不少酒类广告的创意与制作不仅花样百出,而且,广告片的唯美倾向已渐成一种时尚:画面越来越美、广告的时代感、艺术感与日俱增,无论视觉冲击力,还是听觉震撼力,都显示出空前的水平。然而企业自认为叫好的产品销售广告打出去之后,产品的实际销量却并不见起色,出现了“广而不销,告而不动”的尴尬。 At present, in order to vigorously attract and compete for consumers, many wine ads are not only creative and creative, but also the aesthetic tendency of commercials has become a fashion: the picture is getting more and more beautiful, the ad’s sense of the times and the sense of art growing , Regardless of visual impact, or auditory shock, have shown an unprecedented level. However, since the company thinks it’s a good product sales advertising hit out, the actual sales of the product but did not see improvement, there has been “wide and not sales, report without moving” embarrassment.