企业的“竞争优势原则”,是从这个企业产品的价格、广告、渠道、管理等各个方面说起,其中最有效的因素即是“差异化竞争”,最好能找出跟消费者有差异化的东西。比如彭丽媛唱的《希望的田野》,如果是让刘欢来唱,观众就会觉得不如彭丽媛唱的好,因为彭丽媛唱的是原唱。事实上刘欢 The “competitive advantage principle” of an enterprise is based on the price, advertising, channel, and management of the enterprise product. The most effective factor is “differentiated competition,” and it is better to find out that it is different from consumers. Things. For example, if Peng Liyuan sings “The Field of Hope”, if it is for Liu Huan to sing, the audience will feel better than Peng Liyuan’s singing, because Peng Liyuan sang the original singer. In fact Liu Huan