初识凌平,就感觉到他有远大志向。那时候,凌平还偏安湘江,在“惟楚有才”的地方办着一张对开的《广告导报》。早在1992年,中国广告业的发展进入第二次井喷期。那时,北京几个颇有实力和背景的朋友商议办一份有关广告的报纸,名字都取好了,叫《中国广告报》,然而接下来的市场调查却让人颇不乐观。这样的报纸给谁看呢?广告主兴趣不大,本土广告公司尚不成气候,洋广告公司只对“外刊”感兴趣。那情景犹如1995年时,飞利浦对中国 Ling Ping first met, he felt ambitious. At that time, Ling Ping also bias An Xiangjiang, in the “only Chu talented” place to do a separate “Advertiser”. As early as 1992, the development of China’s advertising industry entered the second blowout period. At that time, a few friends in Beijing with great strength and background negotiated a newspaper about advertising, and all the names were taken out, called “China Advertising Newspaper.” However, the market survey that followed was rather disappointing. Who does such a newspaper look like? Advertisers have little interest, local advertising company is not yet a climate, foreign advertising company only interested in “foreign newspapers.” That scene is like when 1995, Philips to China