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营销稽查监控通过对营销业务全口径进行实时监控、限时稽查、及时整改,可减少营销业务差错、降低经营风险,其系统庞大、流程众多且涉及营销工作的各个领域。为合理引导和调控营销稽查监控工作,提出了引入PDCA循环的营销稽查监控工作方法,其将营销稽查监控的所有流程通过PDCA循环有机结合起来,形成一个完整的稽查监控风险闭环管控体系,避免了由于流程混乱和业务交叉而造成的部门责任划分不明和整改工作不彻底,保证了稽查监控工作的有序开展并达到稽查预期。通过对PDCA循环和营销稽查监控的特征及流程进行对比分析,证明了引入PDCA循环的营销稽查监控工作的有效性,为营销稽查监控工作向更集中、更精细的方向转变提供了新的思路和方法。
Marketing Audit Monitoring Through real-time monitoring of the full scope of marketing operations, time-limited inspection, timely rectification, marketing errors can be reduced, reducing operational risk, the system is large, numerous processes and involves all aspects of marketing. In order to guide and control the marketing audit supervision and control properly, this paper puts forward the working method of marketing audit monitoring which introduces the PDCA cycle, which integrates all the processes of marketing audit monitoring through the PDCA cycle to form a complete closed-loop management and control system of audit monitoring risk, Due to the confusion of processes and business divisions caused by an unclear division of responsibilities and rectification work is not complete, to ensure the orderly implementation of audit monitoring and inspection to achieve the expected. Through the comparative analysis of the characteristics and processes of PDCA cycle and marketing audit monitoring, it proves the effectiveness of the marketing audit monitoring work introduced into the PDCA cycle, which provides a new way for the marketing audit monitoring work to shift to a more focused and refined direction. method.