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面对企业对电子商务的人才需求旺盛,而电商专业学生面临就业困难的问题。近年来兰州石化职业技术学院探索性地进行了“高职技能大赛驱动专业建设模式”的教学改革,在电子商务专业的建设过程中,坚持专业建设与发展的差异化战略,通过以技能大赛为纽带,着力培养学生的全面素质,增强学生的就业能力,不断提升专业核心竞争力,取得了明显的成效。技能大赛不仅深化了学院对电子商务专业内涵建设的认识,也带动了校企合作、课程改革、师资培养等内涵建设的关键内容,形成了以技能大赛为核心的专业建设与发展格局。
The face of business demand for e-commerce talent, and e-commerce students face employment problems. In recent years, Lanzhou Petrochemical Polytechnic Institute has exploratoryly carried out the teaching reform of “Professional Construction Contest-Driven Professional Construction Model ”. During the construction of e-commerce major, we insisted on the differentiation strategy of professional construction and development, Competition as a link, focus on cultivating the overall quality of students, enhance students’ employability, and continuously enhance their professional core competitiveness, and achieved remarkable results. Skill competition not only deepens the college’s understanding of the connotation construction of e-commerce major, but also drives the key content of the connotation construction such as school-enterprise cooperation, curriculum reform and teacher training, and forms the professional construction and development pattern with the skill contest as the core.