网络技术的飞速发展为党的舆论引导工作创设了新的媒介环境,舆情信息实现了全时、全民、全球化传播,舆论场走向多元,使国家舆论安全的形势发生了变化,也给党的舆论引导能力建设增加了难度。在多元舆论场共生共存的新媒介环境下,呈现出诸如民间舆论场隐匿、媒体审判、舆论泛社会化等一系列安全隐患,究其原因,这些安全隐患的出现与党和政府的公信力下降,党的舆论引导适应性不足以及多舆论主体间的话语冲突与博弈有着密切的关系,因此,党必须在导向、观念、渠道、方法上做出突破和创新,为党的舆论引导能力建设规划一条切实可行的路径。 The rapid development of network technology has created a new media environment for the guidance of the party’s public opinion. Public opinion information has achieved full-time, universal and global dissemination. The public opinion field has been diversified. The situation of national public opinion has been changed. Public opinion to guide capacity-building has increased the difficulty. Under the new media environment in which multiple media fields coexist and coexist, a series of security risks such as the hiding of public opinion field, the media trial and the pan-socialization of media have emerged. The reason is that the emergence of these security risks is declining with the credibility of the party and the government. Therefore, the party must make breakthroughs and innovations on orientation, concept, channels and methods, so as to guide the party’s public opinion to guide the capacity-building plan to be an effective one Feasible path.