《药行街》是由宁波市文化广电新闻出版局出品,宁波市文化艺术研究院与宁波市演艺集团有限公司、宁波广电集团都市文体频道联合推出的甬剧情景系列剧,计划拍摄52集,每周日19∶05在宁波电视台第三频道播出。开播至今,观众好评不断,收视率屡创新高,长期保持着本地电视节目收视冠军的位置。这部将甬剧和传统电视媒体嫁接的连续剧开播以来,取得了几个意想不到的效果:一是观众关注程度之高令人 “Yuxing Street” is produced by Ningbo Culture, Radio and Television Press and Publication Bureau, Ningbo City Cultural and Arts Institute and Ningbo City Performing Arts Group Co., Ltd., Ningbo SVA Group City Style Channel jointly launched by the drama scene in the series, shooting 52 episodes, 19:05 every Sunday broadcast on the third channel of Ningbo TV station. Since the start of the show, the audience has been praised and the ratings have hit record highs. This has kept the position of the winner of local TV programs for a long time. This series of films that have been linked up with the Yong TV series and the traditional television media has yielded some unexpected results: First, the audience’s attention is so high