日前,以“创新创优创品牌——山东经济由大到强的战略选择”为主题的山东省品牌建设大会在山东省济南市举行,山东省委副书记、省长郭树清、国家工商总局副局长刘俊臣等领导,以及国内知识产权专家和知名企业负责人,分别就如何推进品牌建设,作了专题演讲和互动。会议由山东省副省长夏耕主持。国家工商总局副局长刘俊臣作了题为《实施商标品牌战略促进经济转型升级》的专题演讲。在演讲中,刘俊臣认为,品牌 Recently, the brand building conference of Shandong Province, with the theme of “Innovative and Innovative Brand Creation - Strategic Choice from Strong to Strong in Shandong Economy”, was held in Jinan City, Shandong Province. Deputy Secretary of Shandong Provincial Party Committee and Governor Guo Shuqing, State Administration for Industry and Commerce Liu Junchen, deputy director general of SAIC, and other leaders of domestic intellectual property experts and well-known enterprises made speeches and interactions respectively on how to promote brand building. The meeting was presided by Xia Geng, vice governor of Shandong Province. Liu Junchen, deputy director of SAIC delivered a speech entitled “Implementing Trademark Brand Strategy to Promote Economic Transformation and Upgrading”. In his speech, Liu Junchen believes that the brand