文化建构人的价值意识。改革开放以来,大众文化迅猛发展,广泛传播,日益成为建构青年价值观的主要文化因子和重要社会力量。然而,文化功能与市场逻辑是大众文化自身价值取向不能调和的内在冲突,使其对青年价值观的影响既有积极的一面,又有消极的一面。创新青年价值观教育,应对大众文化对青年价值观的冲击与影响,具有极强的现实意义。 Culture Construct Man ’s Value Consciousness. Since the reform and opening up, the popular culture has developed rapidly and spread widely. It has become an increasingly important cultural factor and an important social force in building the values ​​of youth. However, the cultural function and market logic are inherent conflicts in which mass culture can not reconcile its own value orientation, making its impact on youth values ​​both positive and negative. It is of great realistic significance to innovate the education of youth values ​​and deal with the impact and influence of popular culture on youth values.