职工文化品牌,是专为企事业单位职工群众服务的文化品牌,具有鲜明的工会特色和公益性质。其品牌影响力着重体现在社会效应上。“濠滨夏夜”职工文化品牌的诞生历程南通市劳动人民文化宫是南通市总工会下属的文化事业单位,担负着推广、普及、促进职工文化发展的重任,是职工的“学校和乐园”。1979年夏天,南通市劳动人民文化宫为满足广大职工群众的精神文化需求,在 Culture brand workers, enterprises and institutions for workers and staff to serve the cultural brand, with distinctive characteristics of unions and public welfare nature. Its brand influence is mainly reflected in the social effect. “Hao Bin summer night ” birth of employee culture brand Nantong Labor Palace of Culture is Nantong City Federation of Trade Unions under the cultural institutions, responsible for the promotion, popularization and promotion of staff cultural development, is the worker’s paradise". The summer of 1979, Nantong City, working people’s Palace of Culture to meet the spiritual and cultural needs of the masses of workers in