2007年7月20日,星传媒体的新logo正式与公众见面了。新logo的设计灵感来自拥有充满反射光线并持续变化图样的万花筒。这些鲜明的色彩变化,正是近年来我们所处媒体环境的写照。针对每项新的构想,星传面对了与消费者接触并吸引他们的挑战和机会。新logo传达了星传在充满变数的媒体领域中扮演着主动与具有影响力的角色,表达了其在不曾停止变化的注意力经济环境里对感染消费者能力的承诺。 On July 20, 2007, the new logo of Star Media officially met with the public. The new logo is inspired by a kaleidoscope full of reflected light and constantly changing patterns. These vivid color changes are the portrayal of the media environment in which we live in recent years. For each new idea, Astral faced the challenges and opportunities of reaching out to consumers and attracting them. The new logo conveys a message that Astral play an active and influential role in the variable media space and expresses its commitment to empowering consumers in an ever-changing, attention-focused economy.