我国啤酒工业近20年来得到了迅猛发展,从1979年41万吨到1998的1990万吨,增加了47倍,位居世界第二,人均消费量达到16升/人·年(世界平均人均年消费量为21升)。形势喜人,可是在1999年整个啤酒行业内并非歌舞升平,而是忧心重重、步履艰难。三重困惑——70亿只没有B标记的啤酒瓶被淘汰,也意味着将投入56亿元更换新瓶;行业总产量增加5.25％,而实际企业亏 China’s beer industry has experienced rapid development in the past 20 years, from 471,000 tons in 1979 to 19.9 million tons in 1998, an increase of 47 times, ranking second in the world, with a per capita consumption of 16 liters per person per year (world average per capita year Consumption is 21 liters). The situation is gratifying, but in 1999, the entire beer industry was not a song and dance, but it was worried and difficult to follow. Threefold puzzles - 7 billion beer bottles without B marks were eliminated, which also means that they will invest 5.6 billion yuan to replace new ones; the total output of the industry will increase by 5.25%, while the actual enterprises will suffer losses.