论文部分内容阅读
华牧集团在旧体制下得以生存井不断发展。新公司能够在完成转制后迅速进发出无限活力。究其原因,社会环境方面说.是社会齐界尤其是业界同仁的长期支持关爱的结果;企业自身角度讲、则得益于“华牧牌”的战略支撑。找们感觉,华牧的发展史,是华牧人长期清醒地坚持品牌战略的历史,华牧品牌是我们的最大财富。 下面.我就诚信经营铸品牌的一些做法,与大家讨沦: 其一做品牌苗先从做人做事开始! 产品如人品,品牌如人格! 华牧品牌的内涵是:老老实实做人,踏踏实实做事.在内铸造诚实文化,在外做到诚实守信、.里里外外贯穿一个“实”字,上上下下遵守一个“洽”字。以诚实立企业,以诚信铸品牌. 我们几十年如一日地大力倡导诚实文化,即诚实做人,扎实做事.中华民族悠悠数干年文明史。铸浩厂勤劳、智慧、不屈的优秀文化。华夏一子孙靠勤芳,智慧的优秀文化屹于世界的民族之林。但是,民族的劣根性(或劣质文化)也严重阻碍着中华民族的伟大复兴步伐。比如:三岁的小孩就会说瞎话,50%以上的人说瞎话,总是给人不诚实、不可靠的感觉。搞市场经济达怎么得了!
Huamu Group has been able to survive in the old system. The new company will be able to move forward with unlimited energy after completing the conversion. The reason is that the social environment is the result of the long-term support and care of social Qijie, especially the industry colleagues. From the perspective of the company itself, it benefits from the strategic support of “Huabei Brand”. We feel that the history of Huamu’s development is the history of the Chinese herdsman’s long-term sober adherence to the brand strategy. The Chinese animal husbandry brand is our greatest asset. Here are some of the practices that I use to create a brand with honesty and integrity, and discuss it with everyone: First, the brand Miao begins with doing things first! Products such as personality, brands such as personality! The meaning of Huamu brand is: honest, life Practical work. Including an honest culture, to be honest and trustworthy outside the country, and a ”real“ character inside and out, adhering to a ”talk" word. To establish an honest company, to cast brand with integrity. We have vigorously advocated honest culture for decades, that is, be honest and do things solidly. The Chinese nation has a long history of civilization. Hao Hao’s diligent, intelligent and unyielding culture. China’s children rely on Qin Fang, and the excellent culture of wisdom is in the forest of the nations of the world. However, the inferiority (or inferior culture) of the nation also seriously hinders the great rejuvenation of the Chinese nation. For example, a three-year-old child can speak blasphemous, and more than 50% of people speak blasphemous, always giving people a sense of dishonesty and unreliability. How to get market economy up!