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本文主要从电视媒体的发展和面临的挑战入手,分析面临新媒体的挑战和受众群体的习惯改变,电视媒体如何应对,利用大数据这一技术手段进行转型。初步探索如何建立数据分析平台,收集各种数据进行综合分析,通过大数据提供有价值的信息迅速地推进变革,从而取得竞争优势。
This article starts with the development of TV media and the challenges it faces. It analyzes the challenges of facing new media and the change of habits of audiences, how the TV media copes with it, and makes use of the technology of big data for its transformation. The initial exploration of how to establish a data analysis platform, collect all kinds of data for comprehensive analysis, and provide valuable information through big data to rapidly promote change so as to gain a competitive advantage.