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经济全球化是我国目前经济环境的总体趋势,越来越多的国内企业在经济全球化的浪潮中与国外企业进行交易、合作和竞争。由于不同地域国别的文化差异和营销环境差异,这些企业逐渐认识到了服务营销的关键作用以及服务营销针对不同地域国别的差异,因此,我国企业如何实现服务营销的全球化是一个重要的现实问题。
Economic globalization is the general trend of our country’s current economic environment. More and more domestic enterprises are trading, cooperating and competing with foreign enterprises in the wave of economic globalization. Due to the differences in cultural differences and marketing environments in different regions and countries, these enterprises are gradually recognizing the key role of service marketing and service marketing for different regions and countries. Therefore, how to realize the globalization of service marketing in our country is an important reality problem.