当前,国际市场竞争激烈。国有外贸公司要开拓国外市场,提高企业经济效益,必须加强对现代营销理论的学习,用现代营销理论指导自己的业务,使其成为公司的核心理念。本文结合实际工作,就这一问题提出国有外贸公司应该做好的几方面工作。 At present, the international market is highly competitive. To open up foreign markets and improve the economic efficiency of enterprises, state-owned foreign trade companies must strengthen their study of modern marketing theories and use modern marketing theories to guide their own businesses so that they become the core concepts of the company. This article, combined with practical work, put forward several aspects of this issue that state-owned foreign trade companies should do well.