如何提高高职院校的办学质量和水平,获取较高的社会评价,使其健康、稳定持续地发展?本人认为通过办学理念的变革,将顾客满意理论引入高职院校的管理中,尝试用市场营销的原理指导高职院校的 How to improve the quality and level of running a school in higher vocational colleges and obtain a higher social appraisal so that it will develop healthily, steadily and sustainably? In my opinion, through the reform of school-running philosophy, the theory of customer satisfaction is introduced into the management of higher vocational colleges Guiding vocational colleges with the principles of marketing