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本研究在创新扩散理论的基础上,结合社交网站用户的使用习惯,提出社交网站商业信息传播影响因素的假设,并建立研究模型,通过发放500份调查问卷,统计相关数据,验证假设模型。
Based on the theory of innovation diffusion and the usage habits of social network users, this study proposes the hypothesis of the influencing factors of social information dissemination in commercial websites and establishes a research model. Through the distribution of 500 questionnaires, the relevant statistics and the hypothesis model are verified.