海南会展行业虽然具备得天独厚的条件,本文通过对海南会展行业在公共关系环境等方面存在问题进行分析,指出不足,给出对策,以促进海南会展行业整体发展和规模效益、品牌经济,更好的带动海南旅游、农业、文化等各项支柱产业的资源整合,高效发展。 Although the exhibition industry in Hainan has the unique conditions, this article analyzes the existing problems in Hainan’s exhibition industry in the public relations environment, points out the problems and gives some countermeasures so as to promote the overall development and economies of scale of the exhibition industry in Hainan, the brand economy, the better Driven Hainan tourism, agriculture, culture and other pillar industries of resource integration, efficient development.