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某大型国有企业的市场份额占本行业的60%以上,经营范围覆盖全国各地。该国企不但有国家产业政策扶持,而且在全国范围内拥有其他企业难以比拟的技术优势,公司效益很好。2000年公司上市之初股票价格为2元/股,目前已经达到15元/股,预计3年后将上涨到30元/股。公司实行垂直管理,各地区分公司由总公司委派或聘任产品营销管理专家参与分公司的经营管理活动,其中,部分人员由公司原领导直接担任,部分是高校教授,部分是事务所高级营销策划人员。产品营销管理专家的标准年薪为50万元,报酬支付方法有工资+奖金、年薪制、工资+红利、实施股票期权4种。
A large state-owned enterprise’s market share accounts for more than 60% of the industry, the business scope covers all parts of the country. The state-owned enterprises not only have the support of national industrial policies, but also have the technological advantages unmatched by other enterprises across the country. The company is very effective. In 2000 the company listed on the beginning of the stock price of 2 yuan / share, has now reached 15 yuan / share, is expected to rise to 3 yuan after 30 yuan / share. The company carries out the vertical management. The branch companies in each region are appointed or appointed by the head office to participate in the operation and management activities of branch companies. Some of them are directly led by the original leaders of the company, some are college professors, and some are senior marketing plans of the firm personnel. The standard annual salary of product marketing management experts is 500,000 yuan. There are four methods for payment of remuneration: salary + bonus, annual salary, salary + bonuses and implementation of stock options.