人类从外部获取的信息中,有80%以上是通过眼睛获得的,而通过眼睛获取的一切信息都充满了色彩,所以色彩无疑是视觉传达中极其重要的元素。然而,对色彩的观察与感受却不是仅仅通过眼睛来实现的。我们能够在无意识的睡眠状态下看到色彩,也可能在有意识的状态下无法记起不久之前看到的颜色,还会因过去的记忆而喜欢或厌烦某种色彩。从这些现象中可知,除视觉信息之外,色彩还伴随着观念上、象征上以及生理学 More than 80% of the information that humans externally acquire is obtained through the eyes, and all information obtained through the eyes is full of color, so color is undoubtedly the most important element in visual communication. However, the observation and feeling of color is not achieved through the eyes alone. We can see the colors in unconscious sleep, or in the conscious state we can not remember the colors we saw shortly ago, but also like or dislike a certain color due to past memories. From these phenomena, we can see that in addition to visual information, color is accompanied by the concept, the symbol and the physiology